5 Types Of Visual Marketing Content Every Growing Business Needs

by Erin McCoy, director of content marketing and public relations at Killer Visual Strategies

When 96 percent of people have viewed a branded explainer video, it doesn’t matter what industry you’re in — visual content is a crucial way to reach your audiences.

Videos, GIFs, and other visuals from Instagram stories to Snaps are driving the way we communicate on a daily basis. And that means that customers are demanding the same type of visual communication from brands.

What’s more, stock images and icons are no longer enough: they don’t just fail to represent your brand, they can even misrepresent it. And marketers can attest that custom-designed visual content performs better: 40.2% told Venngage that original graphics such as infographics perform best, with just 12.5% attesting that stock images were most effective.

Still, it can be hard to know what types of content to produce, and how each can help you achieve your goals. Let’s take a look at your options.

Motion Graphics & Video.

With more than four-fifths of all internet traffic driven by video, motion graphics and video content are an essential tool for any brand. In fact, 87 percent of people want to see more branded videos.

What video-based medium is right for you? If your industry lends itself naturally to live-action video, go for it! Or opt to overlay animated data visualizations, labels, illustrations, and more to help viewers understand and interpret what they’re seeing.

A fully animated motion graphic is another great option. Animation can bring any story to life, including stories that can’t always be caught on film: how you developed a new type of software, or the ways in which your company is revolutionizing medicine.

Social-Media Micronarratives. 

Motion graphics and videos can be cut up or repurposed into bite-sized GIFs for sharing across social media channels. But they’re not the only type of visual content that’s right for social. Posts with visual content are proven to boost engagement and sharing for brands.

So whether you’re looking to drive traffic to a new ebook or sharing an infographic online, use mini-infographics, data visualizations, standalone illustrations, and other types of social-media micronarratives to drive success for your brand.

Visual eBooks & White Papers.

Gated content is great for building your list of potential customers. But you need to offer them something of quality. Giving them a text-heavy reading assignment will leave most people pretty disappointed — and unlikely to share and recommend that content.

That’s why all ebooks and white papers today should be visually driven. And that doesn’t mean just including data visualizations here and there — though you absolutely should. Visual ebooks and white papers can include everything from custom icons to illustrations and charts.  

Visual Annual & Financial Reports.

More and more organizations are opting to make their annual reports and financial reports just as visual as their ebooks. That’s because, even if you’re only sharing that content internally, your employees are just as attracted to visual-first content as your customers!

Visualizing key data and metrics can help your organization recognize patterns and business opportunities. That’s why, for many companies, making their reports visual is no longer a choice — it’s a must.

Interactive Infographics & Sites.

Interactive sites, widgets, and infographics boast a stunning 70-percent conversion rate. That’s because they incorporate clickable and reactive elements that encourage the user to engage with the content in multiple ways. An interactive graph allows people to see precise numbers; a clickable map helps them delve deeper into the data at the state or local level. They can explore what interests them most and ignore the rest. The result is content that feels personalized to them.

These are just a few types of content that your business can use to drive content marketing success and build brand equity.

 

Erin McCoy is director of content marketing and public relations at Killer Visual Strategies. She holds 2 master’s degrees from the University of Washington: an MFA in creative writing and an MA in Hispanic studies. She has won nearly 2 dozen awards in photojournalism, and has dedicated those skills to boosting Killer’s brand recognition and thought leadership in visual communication.

Share

The post 5 Types Of Visual Marketing Content Every Growing Business Needs appeared first on Young Upstarts.



from Young Upstarts https://ift.tt/2xrBa6A

Comments

Post a Comment

Popular posts from this blog

How To Promote Your Grand Opening

Image
Your business grand opening will be one of the most important — and memorable days — of your career as a business owner. You’ll always remember how much effort you put into it, and what your turnout was like. And there are plenty of reasons why a successful grand opening is so important: if done correctly, it can invoke curiosity and excitement among consumers, and set the tone for the future. Fortunately, there are several ways you can ensure that you make the most out of your grand opening. Here are some promotional tips you should consider: Give Out Free Samples. Of course, whether you’re able to do this depends on the type of product or service you offer, however, giving out free samples is a good way to start to build buzz around your grand opening. For example, if you were just opening a local coffee shop, you might set up a kiosk with small cups of coffee and engaging coffee-inspired cutouts for photos. Then, you’d hand each person who accepted a sample a flyer (or QR code)...
Read more

13 Important Branding Lessons From The Top 4 e-Commerce Giants

Image
by Katie Lundin of  crowdspring Simply showing up online with a business website isn’t enough to guarantee success. E-Commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they brought in total revenues of over $275 billion in 2018. They are successful businesses and successful brands . You may notice some notable companies missing from our list. I recently wrote about 19 important branding lessons from the top 5 U.S. retailers , including Amazon and Walmart. The most successful e-commerce businesses know that their brand identity and brand is everything . We’ve studied what these 4 e-commerce brands are doing right and cultivated a list of 13 actionable branding lessons that can help your business. eBay. Evolve to stay relevant. In today’s fast-paced digital world, technologies and trends often become obsolete before we’ve even had a chance to understand them. Online businesses that stand the test of time are relatively rare. And, th...
Read more

Improve Your Marketing In 2020

Image
A brand new year is a fresh opportunity to take your business to new heights. You may have achieved a few of your business goals in 2019, and that’s amazing, now let’s ensure you keep that momentum going! When it comes to marketing, strategies are evolving all of the time. To get you off to a good start in 2020, make sure to put these four on your to-do-list. 1 . Try Influencers. If you haven’t leveraged the awesome power of influencers yet, make 2020 the year that you give it a try. As a business, you want to gain the trust and loyalty of your target audience. If you find the right influencer, they’ll already have that trust, ready and waiting for you to tap into. Influencers have plenty of followers who admire them and will listen carefully to their recommendations. What’s more, they know how to present the mention of your business as authentic within their content. Such tactics are highly effective because the audience does not feel as though your business is pushing a sale. Wh...
Read more