How to Create a Customer Persona in 6 Steps (+ Free Template)

A customer persona is a fictionalized representation of a specific type of customer you are trying to reach and is used by businesses to guide marketing decisions and sales activities. Creating a customer persona involves researching and defining your ideal customer types, and then crafting a fictional persona based on your target marketing audience. What...

The post How to Create a Customer Persona in 6 Steps (+ Free Template) appeared first on Fit Small Business.



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