Simple Ways To Boost Social Media Engagement

Statistics show that there are over 2 billion users of social networks all around the world. This is why it is really important for every single business to be present on social media. However, just having a page does not mean benefits will appear. Social media is all about engagement. You want to have posts that people talk about, share and like. It does not matter if the social media profile is for an Illinois nursing home abuse attorney or a large corporation.

Many things can be said about how to boost social media engagement. Books can be written about the topic. However, some tips are much simpler to use and apply than others. This is what we will focus on below.

Use Social Media Monitoring/Listening Tools.

Online reputation can so easily make or break brands. This is why you always need to know what people say about the brands you try to promote. Use tools that listen to social media activity and monitor brand mentions.  Many companies do not actually use such tools as they think they are really expensive. In reality, numerous tools are completely free. You can simply use services like Google Alerts or Hootsuite to monitor branding on social media.

Stay Visual.

When you use social media, it is really important that you use graphics, images and videos. According to official research conducted by numerous industry professionals, images have a higher Facebook interaction rate than text posts, by around 85%. This is so much more than what many imagine.

It is true that creating infographics or really good graphics is expensive. However, you can always share what others did when you do not have money. Try to find ways in which you can add images to your social media profiles and you will see increased engagement.

Giveaways, Contests And Games.

People use social media in order to relax. They also really love to get things for free or discounts for products they appreciated. Social media is a great way to both engage with the current and potential customers and to help them have some fun.

Think about contests that would keep people engaged and try to play games once in a while. People want to see brands that are fun and that interact with the audience, not corporate entities that are cold and do not care about anyone. Giveaways are self-explanatory.

Engage In Conversations With Your Audience.

Asking questions is another great way to stay active when using social media. For instance, you can ask for content ideas or advice. This gets people involved and they end up feeling as if they are part of the brand. You will often see the big brands having Q&As on Twitter or Google Hangouts. This is why they do it. Such an approach will instantly increase social media engagement, which is exactly what you want. The only situation in which you should not hold a Q&A is when the brand is controversial and it is possible that problems would appear during conversations

Share



from Young Upstarts http://bit.ly/2ZMAOkP

Comments

Post a Comment

Popular posts from this blog

How To Promote Your Grand Opening

Image
Your business grand opening will be one of the most important — and memorable days — of your career as a business owner. You’ll always remember how much effort you put into it, and what your turnout was like. And there are plenty of reasons why a successful grand opening is so important: if done correctly, it can invoke curiosity and excitement among consumers, and set the tone for the future. Fortunately, there are several ways you can ensure that you make the most out of your grand opening. Here are some promotional tips you should consider: Give Out Free Samples. Of course, whether you’re able to do this depends on the type of product or service you offer, however, giving out free samples is a good way to start to build buzz around your grand opening. For example, if you were just opening a local coffee shop, you might set up a kiosk with small cups of coffee and engaging coffee-inspired cutouts for photos. Then, you’d hand each person who accepted a sample a flyer (or QR code)...
Read more

13 Important Branding Lessons From The Top 4 e-Commerce Giants

Image
by Katie Lundin of  crowdspring Simply showing up online with a business website isn’t enough to guarantee success. E-Commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they brought in total revenues of over $275 billion in 2018. They are successful businesses and successful brands . You may notice some notable companies missing from our list. I recently wrote about 19 important branding lessons from the top 5 U.S. retailers , including Amazon and Walmart. The most successful e-commerce businesses know that their brand identity and brand is everything . We’ve studied what these 4 e-commerce brands are doing right and cultivated a list of 13 actionable branding lessons that can help your business. eBay. Evolve to stay relevant. In today’s fast-paced digital world, technologies and trends often become obsolete before we’ve even had a chance to understand them. Online businesses that stand the test of time are relatively rare. And, th...
Read more

Improve Your Marketing In 2020

Image
A brand new year is a fresh opportunity to take your business to new heights. You may have achieved a few of your business goals in 2019, and that’s amazing, now let’s ensure you keep that momentum going! When it comes to marketing, strategies are evolving all of the time. To get you off to a good start in 2020, make sure to put these four on your to-do-list. 1 . Try Influencers. If you haven’t leveraged the awesome power of influencers yet, make 2020 the year that you give it a try. As a business, you want to gain the trust and loyalty of your target audience. If you find the right influencer, they’ll already have that trust, ready and waiting for you to tap into. Influencers have plenty of followers who admire them and will listen carefully to their recommendations. What’s more, they know how to present the mention of your business as authentic within their content. Such tactics are highly effective because the audience does not feel as though your business is pushing a sale. Wh...
Read more