Top Emerging Startup Industries For 2019

by Pamela Webber, Chief Marketing Officer at 99designs

From Instagram agents and personal coaches, to drones, bot doctors and AI-driven healthcare, the hottest emerging industries of 2019 tap into a wide range of technology and personalization trends.

We analyzed data from thousands of creative projects completed on 99designs to identify and chart some of the sectors experiencing extraordinary growth and are on track to become the new norm by 2020.

If you’re looking for some insight into how the startup landscape is evolving, here are some of the industries we expect to reach a tipping point this year:

AI in Healthcare.

While artificial intelligence and automation have been flirting with the mainstream for a while now, healthcare is where adoption is reaching a real turning point.

Since 2013, there has been a 48% increase in AI related health companies working on our platform, covering everything from health trackers, virtual doctors and secondary services like apps that locate doctors near you.

Why now? Consumer demand for affordable and convenient healthcare is really driving this industry growth, alongside the fact that the functionality of the tech itself has improved significantly in the last couple of years. This means that products utilizing AI are much more reliable and able to deliver viable services in a sector already experiencing high-demand across the board.

Personal Coaching.

Another industry coming into its own is personal coaching—in the US, this sector is now worth an estimated $1 billion. While David Skibbins, the author of Becoming a Life Coach, points to the origins of personal coaching dating back to Ancient Greece, he notes that it has taken a little longer for the industry to fully bloom, thanks in part to the rise (and partial fall) of the corporate culture of business mentoring. This, he argues has led people to seek similar guidance and coaching outside of their professional lives.

Encompassing everything from financial and career guidance to health, wellness and relationships, there has been a 47% growth in personal coaching projects on 99designs compared to five years ago, demonstrating that coaches are experiencing enough success to reinvest in their own brand.

Influencer Agencies.

Social media influencers have carved out an entirely new industry space over the past ten years, but now companies that leverage this trusted layer of the internet are coming to the fore.

Influencer agencies commissioned five times as much design work last year than they did in 2013. This is a massive 320% increase, and the sector experienced a particularly sharp spike between 2016 and 2018 when it grew 79%.

This boost can be explained as a by-product of a maturing digital marketing industry that can now apply metrics that prove the effectiveness of this channel for brand promotion. As the use of digital influencers in marketing becomes standard practice across a broad range of industries, expect to see the number of secondary services like influencer agencies continue to grow.

Drones.

Drone-related businesses have skyrocketed 680% over the past five years on 99designs. This technology has captured people’s imaginations for many years now, and the real question isn’t ‘why now’ but ‘why not sooner?’

As with AI in healthcare, one of the reasons  is that advances in the technology itself have made drones much more accessible than ever before. Not only does this mean that industry-leading drone companies can create even more advanced products and service, the barrier to entry for smaller startups is much lower, which increases innovation and new applications in related areas like photography, video, logistics, reporting and drone tech analysts.

These are just a few of the industries we expect to experience substantial growth this year, underpinned by some broader technology and personalization trends. Consider how your business can leverage these sectors, or be inspired by how emerging brands market themselves in high-growth industries.

 

Pamela Webber is Chief Marketing Officer at 99designs where heads up the global marketing team responsible for driving customer acquisition and increasing lifetime value of customers. She is passionate about using data to derive customer insights and to find “aha moments” that impact strategic direction.

Share



from Young Upstarts https://ift.tt/2Ss3LgV

Comments

Post a Comment

Popular posts from this blog

How To Promote Your Grand Opening

Image
Your business grand opening will be one of the most important — and memorable days — of your career as a business owner. You’ll always remember how much effort you put into it, and what your turnout was like. And there are plenty of reasons why a successful grand opening is so important: if done correctly, it can invoke curiosity and excitement among consumers, and set the tone for the future. Fortunately, there are several ways you can ensure that you make the most out of your grand opening. Here are some promotional tips you should consider: Give Out Free Samples. Of course, whether you’re able to do this depends on the type of product or service you offer, however, giving out free samples is a good way to start to build buzz around your grand opening. For example, if you were just opening a local coffee shop, you might set up a kiosk with small cups of coffee and engaging coffee-inspired cutouts for photos. Then, you’d hand each person who accepted a sample a flyer (or QR code)...
Read more

13 Important Branding Lessons From The Top 4 e-Commerce Giants

Image
by Katie Lundin of  crowdspring Simply showing up online with a business website isn’t enough to guarantee success. E-Commerce giants Apple, eBay, Craigslist, and Etsy seem to have cracked the code. Together, they brought in total revenues of over $275 billion in 2018. They are successful businesses and successful brands . You may notice some notable companies missing from our list. I recently wrote about 19 important branding lessons from the top 5 U.S. retailers , including Amazon and Walmart. The most successful e-commerce businesses know that their brand identity and brand is everything . We’ve studied what these 4 e-commerce brands are doing right and cultivated a list of 13 actionable branding lessons that can help your business. eBay. Evolve to stay relevant. In today’s fast-paced digital world, technologies and trends often become obsolete before we’ve even had a chance to understand them. Online businesses that stand the test of time are relatively rare. And, th...
Read more

Improve Your Marketing In 2020

Image
A brand new year is a fresh opportunity to take your business to new heights. You may have achieved a few of your business goals in 2019, and that’s amazing, now let’s ensure you keep that momentum going! When it comes to marketing, strategies are evolving all of the time. To get you off to a good start in 2020, make sure to put these four on your to-do-list. 1 . Try Influencers. If you haven’t leveraged the awesome power of influencers yet, make 2020 the year that you give it a try. As a business, you want to gain the trust and loyalty of your target audience. If you find the right influencer, they’ll already have that trust, ready and waiting for you to tap into. Influencers have plenty of followers who admire them and will listen carefully to their recommendations. What’s more, they know how to present the mention of your business as authentic within their content. Such tactics are highly effective because the audience does not feel as though your business is pushing a sale. Wh...
Read more