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Showing posts from August, 2020

How To Calculate Rate Of Return (ROR)

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Knowing how well your investment performs is crucial in understanding if you’ve made a good purchase. One of the most common ways to evaluate investments is by finding out its  rate of return . This is the net gain or net loss of an investment during a period of time. A rate of return is a percentage, positive or negative, of the initial cost of the investment. This percentile change is what is referred to as the rate of return (RoR). As an investor, it is important to  understand what RoR is  and how to assess it. Any of your investments can be assessed this way, including stocks, bonds, or real estate. When thinking about an investment and assessing its RoR, investors look at rates of return from a past point in time and compare them to current similar assets to help evaluate the best performing investment. As you study and understand your investments more fully, you will begin to set requirements on the rate of return for your holdings. There are several different f...

Choosing A Webcam For Work And Communication In Video Chats

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2020 was marked by the rapid transition of people around the world to remote work. This fact, in turn, has changed the principles of communication for many people. Instead of lively communication, millions of company employees switched to online communication. And if in some situations communication via email or in messenger is enough, in other situations you can’t do without video communication. Services like Skype, Zoom and Discord have become indispensable. And in order to fully use them, you need a good webcam. Of course, if you use a laptop or tablet with an integrated camera, this question is not too relevant for you. In other cases, the choice must be approached carefully. We’ll talk about this today! Choosing a webcam for video chatting and random chats. It would seem that a webcam is a very ordinary peripheral device, the purchase of which should not be taken too seriously. Indeed, if you need it only for rare communication in random chat, this is completely justified. Bu...

How To Start A Tobacco Alternative Business: A Step By Step Guide

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Tobacco alternatives are a hot commodity these days, with so many smokers looking to turn away from the harmful habit. Companies like Black Buffalo have shown us that tobaccoless alternatives are real, effective, and affordable, and now there’s an emerging market you might want to get a hand in. If you’re thinking about starting a tobacco alternative business, we’ve put together this short guide on the step-by-step process. It all starts with an idea. Start With An Idea. Everything starts with an idea. The idea acts as the foundation of your business, growing from a small seed to a budding profitable entity with the right care and attention. That being said, an idea by itself isn’t enough; you’ll need to perform some research to see if your idea would even attract an audience or have a place in the industry you’re looking to work in. Look for gaps in the market that you can capitalize on. Even if you’re doing something similar to your competitors, the key is to do it better or w...

The Beginner’s Go-Getters Guide To Selecting The Ideal EHS Software For Business

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Did you know that dedicating one’s extra time, effort, and resources to a business isn’t enough to run a successful business enterprise? In the wake of technological advancements in the business frontier finding automation solution and being in the know-how of the latest innovations in the way to go. Technology is a backbone for any business success, and you need not take things to chances. The environment, health, and safety field is one that might benefit significantly from an EHS software upgrade. However, choosing one might be an uphill battle if you hardly know what you need to look at for a start. Here’s a novice guide to choosing the best environmental, health, and safety (EHS) software. Know the business stakeholders. While searching to find the ideal environmental, health, and safety software, you need to ensure that every person is on board. You should meet with your enterprise stakeholders and connect with them each step of the way. They need to be in the loop concerning...

How Smart Assistants Went From Pocket Devices To Managing Offices

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by  Roland Polzin , MBA and Co-founder of Wing AI Computers are not yet actually smart. They process language based on predefined patterns and return results based on what humans have already programmed them for. They slowly will get better, however, their limitations will remain significant until virtually any possible way of requesting something can be properly understood and processed. This is something that we will probably not see within the next 15 years. In addition, not everyone has the privilege of having a real personal assistant due to high costs. Personal assistants are often hired to prepare decisions and information for managers and take care of miscellaneous tasks for busy executives and CEOs —  who all earn higher incomes. Busy people need help — especially when they are working for a demanding organization where they need to dedicate their time to high-level decision-making rather than tedious tasks. In fact, according to a McKinsey report , workers surve...

Best Practices In Relocating Your Millennial Workforce

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Here’s a staggering fact: Millennials (Gen Y) make up the largest generation in the current workforce. This has impacted the way organizations run their workspaces in a way that skews towards technology, collaboration, and flexibility. This being said, companies need to change the way they conduct relocation practices. According to an article in SHRM , the majority of HR managers report that millennials are the hardest generation to relocate as they don’t see relocation as a priority and have different requirements and goals in mind. As relocation is crucial in retaining top talent and company culture in a new area, we’ll take a look at some of the best practices you can conduct in order to relocate your younger, vibrant employees.  Give Them More Autonomy. A stark contrast between millennials and the generations before them is their preference towards being in control. They want their employers to cooperate with them rather than decide on all the details.  In the conte...

Pieces Of The Same Puzzle: How Business And Marketing Plans Work Together

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by Annabel Maw , Director of Communications at JotForm A marketing plan is integral to the success of any growing business. A company can have excellent products, but no one will ever know they exist if they’re not promoted well. Marketing bridges the gap between a business and the rest of the world, communicating a product’s offering, bringing in customers, and generating sales — but that bridge needs a sound strategy as its foundation.   Whether you’re trying to expand your marketing team, get your business off the ground, maintain momentum, or secure outside financing to expand,  a marketing plan is essential . Although a marketing plan is key to running a successful business, it’s not a substitute for a business plan; the two strategic documents have distinctly different goals and serve different purposes.   Business Plans vs. Marketing Plans.   A business plan  outlines a company’s overarching vision and goals .   It provides a broa...

Very Easy Ways To Save Money In Your Office Right Now

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It is not at all easy to survive in the business world these days. This is especially the case when you need to save cash. Countless brilliant business ideas ended up failing simply because of improper cash management. Due to this simple fact, the importance of saving money cannot be underestimated. Fortunately, there are different things that you can do in order to save cash. However, regardless of what you choose, make sure that you have a good accountant that you can trust handling your books. This offers the legal protection you need. Besides this, here are some tips to help you save money in your office right now. Negotiate. The more business experience you have, the quicker you figure out that everything can be negotiated. This is why you should never settle for the initial price that you are offered. Talk with the landlord and try to negotiate long-term deals. Because of the fact that you will have an office and you will stay there for a long time, you will most likely be o...

How To Establish And Grow A Welding Business

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There is something intoxicating about working with your hands. Whether you’re an electrician or a plumber, being a craftsperson can be exhilarating and fulfilling. However, if you want to start a welding business, it’s not enough to know how to roll up your sleeves and weld. Turning that handiwork into a business requires strategy and another skill set. You’ll need to be a skilled contractor who is also stable on the business end of things. Now that you’re ready to branch out on your own and take that giant step into entrepreneurship, there are certain principles you should apply. What’s the next step? Read on to find out. 1. Market your business. Behind every successful business is a good marketing strategy. Whether you have a large or a small business, putting the proper  contractor marketing  plan in place is paramount for any construction business to succeed. Remember, we’re in the digital age and there are many good ways to get the word out there. The construction ind...

Mid-Pandemic Marketing 101 For Professional Service Companies

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by Mike Donaldson, Carol Eversen, and Slade Kobran, CMOs at Chief Outsiders Professional services have always been a people-to-people business, but now the industry is in a situation where professional interaction has radically changed. This represents a tectonic shift — in the services provided, the way they’re provided and business development efforts. Same Clients – New Behavior and Expectations. Over the past few months, many professional services firms have taken a hard look at what’s different and what they need to change to keep their revenue growth engines running strong: They’ve realized that without face-to-face meetings, it’s harder to understand their client’s current needs They’ve learned that the focus may be substantially reduced in some areas of practice — yet increased in others They’ve been forced to consider alternate business development strategies From law firms to consultancies, client behavior has changed and expectations are different. Some are looking...

Ways To Drive More Sales To Your eCommerce Website

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The goal of every online store owner is to make sales, but as you know, it is not just a case of hitting the publish button and seeing the dollars roll in. The competition in the eCommerce sector is high. It is also high among many niches, so how do you break through the noise? One of the most effective ways to gain traction for your venture is eCommerce marketing. There are several funnels in any marketing strategy to explore, and it makes it one of the best ways to experiment with what works and what doesn’t for your budget. Some marketing tactics are easier than others to implements, while some take time and patience. To answer some of your questions about general eCommerce marketing and why it is useful, we have several ways to drive more sales that take the stress out of trying to find your customers. The basics of eCommerce marketing. To understand the tactics used in marketing for online stores, you need to grasp the basics. Ecommerce marketing is a strategy that ultimately ...

Online Dental Marketing Checklist For All Startup Practices

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Investing in a property for starting a new dental practice involves a lot of money, time, and effort. It can be the turning point in your dental career. Here you wish to have maximum patients to visit your dental care so you can provide them with quality dentistry they deserve. However, there are various things to consider when you think of crafting a business plan, and one of the most important is online dental marketing . It helps you achieve success for your dental practice. But, it is often seen that most of the startup practices do not consider marketing. They put it on the least priority list while thinking there is nothing to market if don’t have a business license. However, avoiding dental marketing for 60 to 90 days before opening your startup practice may delay your future success. Therefore, to boost your new dental business success, start marketing first. Marketing Checklist To Consider For All Dental Startups 1. Branding. While starting a new dental practice, you need...

7 Advertising Design Trends In 2020

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In 2020, we are witnessing the beginning of a new era in advertising design, and big changes in trends. Advertising design is more than poised to reach new heights as design professionals begin to redefine a new way of creating display advertising. There is a feeling that anything is possible, that we are about to witness the next evolution of advertising design as we know it today. Although it may take a while for what is really to come, the main trends in advertising design or display ads can be glimpsed. Whether you are a design professional, or if you are thinking about training and dedicating yourself to it, these are the trends in advertising design you have to know. 1. Cyberpunk color schemes. Punk and cyber aesthetics have their place in advertising design trends this 2020. This year we will see bright colors and very bold and saturated combinations. The reason? Brands want to stand out from their competition, and they do so by applying a very bold color palette. In graphi...