by Aditya Narula, head of customer success at Kabbage Ask five people how seasonality affects their business and you’ll get five different answers. From a tourism business in the summer to a retailer during the holidays, every business has to deal with seasonal ups and downs and the cash flow challenges that come with them. As Kabbage customers explain, managing seasonal impact on revenue requires preparation – and if possible, alternate ways to bring money in the door. Launching new services for traditionally slow seasons. In the winter, homeowners don’t do much landscaping. At the end of the year, Carson Browning, owner of ITM Landscapes in Jackson, Georgia, shifts to maintenance services. He recently added a crew that only handles landscape maintenance, such as pruning plants, repairing patios and cleaning stonework. “That’s good cash flow in the winter when installations are slow,” Carson says. “As we tell our customers, if you’re hiring us to transform your property, t...
