How To Create A Great Sell Sheet
As an entrepreneur, you’ve created a product that you can be proud of. Unlike wannabe entrepreneurs, you took an idea from concept and executed it into a tangible item that you can sell. You’re already several steps ahead of entrepreneurs who managed to fail. Now that you’ve made a couple dollars selling your product, you might want to take that traction in another direction. Logically, the next steps you might be considering is getting your product into stores. And one factor in that equation is creating a sell sheet. A sell sheet is a document that’s just a page or two and contains all the information about a product that a decision-maker needs. This powerful sales sheet can be delivered my mail or by hand, and they’re a great tool for getting your product into stores. Before you begin approaching distributors and retailers, it’s important to think about what’s the right approach for you. For instance, as a small local company, you might use a Venn diagram to compare and contrast...