The Top Challenges And Opportunities Of Doing Business In China
by Benjamin Barnett, Co-Founder of Kapow Meggings While all our working relationships are important, one that really took our business to the next level was teaming up with our sourcing agents in China. At the time, we had one factory who constantly dropping the ball. Communication was difficult, product quality was inconsistent, and they didn’t understand our brand and how it contributed to everything from product to packaging. Everything was harder than it should have been, and to be fair to the factory, we were new to the game and didn’t fully understand the landscape. As they say, “you don’t know what you don’t know”, and we didn’t know plenty. After one particularly frustrating factory visit, it became clear we needed middle-man to handle our Chinese negotiations, product sourcing, and oversee manufacturing. So that day I jumped on a plane to Shanghai and started interviewing candidates. One agency in particular took the time to learn about our business and figure out...