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Showing posts from September, 2018

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

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by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave The online retail marketplace is a hugely competitive ecosystem. It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. For brands, such an environment poses unique challenges. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? How can they make certain there are no counterfeit products being sold in their names? When brands list their products on eCommerce sites, they hand over an element of control, and it then becomes difficult for them to track inefficiencies in this channel. With this lack of autonomy, they run the risk of their brand being presented poorly or inaccurately, which could tarnish its potential to succeed. The solution? Engaging in effective practices that leverage...

5 Tips To Seriously Improve SEO

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Looking to drive or pull in more customers to your website? Then SEO is the best and cost-effective way to reach your potential targets. SEO is all about following the right strategy to increase sales and generate leads. There is no secret recipe here to top your website in the search engine rankings. But by following the right method, you can achieve great results and drastically improve the organic ranking of your website. Here in this article, you will find a few tips that will help you in boosting your website’s traffic to a whole new level. High-Quality Content. As you start writing an article always remember to provide actionable guidance. Your content can be long enough, but it should provide the users with the right information. Before you start writing, do research and check out for similar articles which rank high in the search engine.  Make sure your content is SEO optimized and, Scott Keever SEO agency offers the best SEO services you could ever find.  Keep wr...

Questions You Should Ask A Branding Company Before Engaging Their Services

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Sleek design and cutting-edge innovation means nothing if a company’s creative department does not know how to sell their brand. It’s about positioning the product and differentiating it from the competitor’s product. This is why it is crucial to find a branding agency which knows how to put your brand out there in the market. It all comes down to what makes the agency worth hiring? For a minute, forget the price and the process they follow because these two aspects differ from agency to agency. Following are four questions related to the nitty-gritty details of the brand that you should ask a branding agency before hiring their services: Q1. What Does the Term “Branding” Represent In Your Eyes? Ans. A branding agency that keeps their focus on the design and logo of the brand and product is not the best fit for you. The answer to this question must be along the following lines: “To us, a brand isn’t just a logo or marketing material. We see your brand as an idea, which you want...

6 Best Accounting Software for Freelancers 2018

The best accounting software for freelancers will include invoicing and payment collection features and a way to track expenses. Powerful time tracking and project tracking are two key components we used in our assessment and tools to facilitate getting paid faster. We looked at several accounting software products and narrowed it down to our top... The post 6 Best Accounting Software for Freelancers 2018 appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2OgKUYf

How To Throw A Killer Office Party

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Office parties don’t always get a good rep. They’re often boring and forgettable – something people try to survive, rather than genuinely look forward to. But believe it or not, it is possible to throw a killer office party that people remember for years. 4 Things Every Office Party Has.   When you think about office parties, your mind may immediately gravitate towards one of the unforgettable parties held in the popular TV show The Office. Perhaps you recall the Classy Christmas party when Jim leaves only to find that Dwight has set up a snowman army in the parking lot and is hiding inside one of them. Or maybe you enjoy season two’s Christmas party where Michael Scott exceeds the Secret Santa gift limit and buys Ryan an iPod, only to become disappointed when he gets one of Phyllis’ knitted oven mitts. If you aren’t into The Office , maybe you remember a party or two that you attended in a previous job. Whatever the case may be, almost everyone has an idea of what a fun off...

The Importance Of Content Writing In SEO

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The verdict is in: digital marketing is a must-have for any business in today’s economy. Many customers find out about businesses through digital means, and a digital marketing campaign delivered in tandem with SEO strategy builds credibility, visibility, and a positive reputation. Some business owners have thought that SEO simply entails elegant web design and attractive social visuals. \While these components are important, visual design means little if not solidly integrated with quality content writing. What is Content Writing? Content writing is an important element of any digital marketing strategy. Content writing encompasses the written text on your website, blog, social media platforms, and other digital marketing channels. What words do you use to tell your story? How do you describe the goods or services you offer? Do these descriptions match the search engine terms potential customers use when investigating products in your industry? In other words, content writing is a...

Are Your Business’ Marketing Efforts Without Lift-Off? Here’s Why.

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by Denise Kohnke, founder of the marketing firm House United LLC and author of “ All Of The Other Marketing Books Are Crap “ The marketing and advertising worlds have experienced a host of changes in recent years as social media, mobile apps and other technological advances play an ever-growing role in how brands communicate their messages. But  if you aren’t getting the marketing basics right, all that wizardry won’t much matter. And that’s true whether you’re the CEO of a startup who’s trying do-it-in-house marketing; a seasoned but stretched-too-thin CMO; or the head of an advertising agency. The bad news is that it’s not all that difficult to get marketing and advertising wrong. The – sort of – good news is that you aren’t alone if you launched a can’t-miss advertising campaign, only to see it crash and burn like an experimental rocket in the early days of NASA. For every published case study of successful marketing or advertising, there are hundreds of failed ca...

How Much Does A Billboard Cost

How much does a billboard cost? This depends on format, circulation, demographics, and impressions. Traditional billboards cost average $250/month in rural areas to $1,500 – $4,000 in small to mid-size cities, and $14,000 or more in larger markets. In contrast, digital billboards can cost $10,000 or more, depending on the location. Billboard advertising can be... The post How Much Does A Billboard Cost appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2xY57rt

Top 15 Signs of a Bad Boss

It’s often said that people don’t quit jobs, they quit managers, and it’s true that one of the major effects of poor management is high turnover. So considering that the Work Institute’s 2017 retention report estimates the cost of replacing each departed worker in the United States is 33 percent of an employee’s annual salary,... The post Top 15 Signs of a Bad Boss appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2NMaSmU

Top 32 Best Business Card Designs & Templates

A business card is a small printed card that displays the business and contact information of a company or an individual, such as their name, occupation, phone number, and email address. Like any marketing tool, a business card is a visual representation of your company, so the design should align with your brand. Whether you’re... The post Top 32 Best Business Card Designs & Templates appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2DBISxv

Top 20 Creative Email Newsletter Templates & Examples

Digital marketing experts know how newsletters can boost your businesses. In the U.S. alone, the number of email users continue to grow, with the figure expected to reach 254.7 million by 2020, according to Statista’s reports. In this article, we curated the best email newsletters to help build stronger relationships with your leads and customers.... The post Top 20 Creative Email Newsletter Templates & Examples appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2NPyK99

Top 25 eCommerce Problems & Mistakes to Avoid

Statista records report more than $400 billion in retail ecommerce sales in the United States in 2017. Running an effective ecommerce website requires more than good design and product selection, but also knowing what common problems to avoid. We asked industry experts to share the most common problems and how to avoid them. Here are... The post Top 25 eCommerce Problems & Mistakes to Avoid appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2IpwgZ2

Web Design That Get Sales: Tips And Tricks To Get More Clients

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Any freelancer needs to increase their clients’ database. The only way to do that is to make sure clients get to admire your amazing web design in the first place. So, while web designers might be creative, funny and smart with their web design, they might lack the practical business side needed to get clients. Want to polish your marketing skills and make sure you get more people to hire your services as a freelancer? Read along. Make a Plan. There is not a single profitable business without a strong business model. As such, you need to find a sea with plenty of fish in it. These fish must be hungry enough and like your food best of all. If you can position yourself as unique in the world of web designers, you can attract more clients. In fact, using WordPress is a definite plus, considering that it’s the biggest CMS. Remember that your clients know little with respect to web design, so they rely on you to get results. You just need to know how to connect with them. Make Connect...

[Sponsored] Why Angel Broking Demat Account Is Your Best Investment Option In 2018

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DEMAT Account came into existence in India in the year of 1997, before which stocks and shares were issued as well as traded in physical paper form. Along with the age of computers and technology, shares and securities are held electronically in a dematerialized form (DEMAT Account), instead of the investor taking physical possession of certificates. The Demat account permits you to purchase, sell and then transact conveniently without the required of any paperwork. Benefits of Demat account. Environment-friendly – Less paperwork since the securities are held in electronic form Convenient and secure way to keep track of shares Quick settlement Time-saving No storage risk Unlike paper certificates, dematerialized stocks as well as shares cannot be stolen, damaged, or forged All in one – Trade in Equity, gold ETFs, and commodity futures Demat account for creating wealth. In order to sidestep the complication, which arises from the taking physical possession of certificates,...

5 Profitable Small Business Ideas For 2019

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Today, starting your own business has never been easier. Whether you’ve been working shifts or working in a 9-5 office job for years, if you’re getting tired of commuting to and from your workplace every day and doing a job laid out for you by somebody else, running your own business from the comfort of your own home or office can be a very alluring idea. With more companies and consumers buying products and services online than ever before, starting your own company and being successful with it is becoming a reality for more and more people. Here are some great, profitable small business ideas to consider starting in 2019. #1. Digital Marketing. Making an impact with a strong online presence has never been more essential than it is for companies today. Without the ability to make a great impact online, it can be even more difficult for today’s businesses to make an offline impact on their potential customers and draw the numbers in. Thanks to several great advancements in today’s ...

6 Steps To Creating Communities That Enable People To Achieve The Unimaginable

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by David Cordani, president and CEO, Cigna, and Dick Traum, founder and president, Achilles International Recently, Cigna, a global health service company, conducted a  survey  of more than 20,000 adults exploring the impact of loneliness in the United States. The results were startling, but none more so than the finding that the youngest people Cigna surveyed – the Gen Z and Millennial generations – reported feeling lonelier than any other age group. Additionally, the survey also found an inherent link between loneliness and the workplace – those who have better relationships with their coworkers are also less likely to be lonely. These findings struck a chord with us because we recently coauthored a book called “ The Courage to Go Forward: The Power of Micro Communities ” about how passionate, tight-knit groups of people can empower others to confront their fears, set new goals and forge paths they may not have pursued alone. These groups are called micro commun...

Red Robin Franchise Business Plan: Is It Your Next Startup Business?

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A few decades ago, a former barbershop quartet member decided to open a tavern, which was eventually renamed Red Robin and converted into a casual dining restaurant chain whose main attraction became its hamburgers. With several franchises to their name, Red Robin has turned into a huge player in the burger industry. As an enterprising individual looking to open your next startup business, you may be thinking of a Red Robin franchise business plan for the following reasons: 1. The hamburger is often considered to be an American institution. Not a lot of food items tend to turn into staples of the consuming American public. But when they do, they become certified classics. One of those all-time classic American foods is the hamburger. Unlike most other foods, you can pick up a burger with one hand, eat it, and feel instantly satisfied. The enduring popularity of a hamburger has lasted, even as various other food trends have come and gone. Since Red Robin’s main attraction is its ha...

7 Ways To Discuss Finances With Your Spouse

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The honeymoon period is over, and it’s time to have some serious conversations about money with your spouse. But what’s the best way to go about it? The difficult reality is that finances can break relationships. In fact, studies show that finances are the second-most common reason marriages end, right after infidelity. However, the silver lining is that couples who take the time to discuss money and establish solid financial plans have a higher net worth than those who don’t. Here are seven ways to discuss finances with your spouse. Have a Positive Mindset. Entering the conversation knowing it’s for the betterment of your relationship can help diffuse some of the tension that comes with talking about finances. Most couples dread money conversations because they view it as an attack on their ideals and spending habits. If you communicate that you both stand to gain, then your husband will be less likely to take a defensive stance. Keep your voice calm and try and smile as often as...

What Is A Proof Of Value Model?

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DasCoin uses a unique Proof of Value model for the distribution of its crypto token assets. What this means is that if the users want to obtain the token of the DasCoin network then they have to prove that they have submitted some value to the network. This is done by offering users to purchase licenses, which in turns provides them access to the networks in the form of “cycles.” The “cycles” are a recognized and pre-defined token of value of the network, which the Das Ecosystem uses to get the proof of value from its users. The cycles can then be converted to the DasCoin tokens through the minting process. The whole process is transparent and open to scrutiny. This is inline with the company’s goal of being “The Currency of Trust.” No one, not the executive nor the developers can pre-mint, mine or distribute the DasCoins to themselves. Cycles are only received by the users in exchange for a specific value transferred to the system. Moreover, cycles must be submitted to the syst...

How To Set Up A Successful Care Business

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Caregiving is one of the most rewarding sectors in the job market, giving you the opportunity to help those who really need it. Whether you’ve been working in the industry as an employee or exploring a new path, setting up your own business can be daunting. Making the business a recognised success can seem equally as difficult in a saturated job market, but following these tips can help you set up a successful care business in no time. Start off by making a solid business plan and decide what you want to offer. It may sound obvious, but there are standards and qualifications required for each type of care, meaning it’s a good idea to decide way before starting the hiring process. If you don’t check, you may end up having to pull out of jobs due to lack of knowledge from your staff, which can result in a bad reputation. At the very least, most care businesses require you to register with the Quality Care Commission (QCC) and undergo a Disclosure and Barring Service clearance to chec...

PayPal Working Capital & Alternatives: The Ultimate Guide

PayPal Working Capital offers quick small business working capital loans to borrowers with $15,000+ in annual PayPal sales. PayPal Working Capital charges an upfront fee of up to 10 percent; repayments are made through daily deductions of PayPal sales. The repayment term is based on a percentage of your PayPal earnings. Small businesses looking for... The post PayPal Working Capital & Alternatives: The Ultimate Guide appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2BACTXg

13 Best Online Savings Account 2018

An online savings account is an account that consumers can use to earn small amounts of interest on savings while also maintaining easy access to funds. The best online savings accounts pay higher interest than traditional savings accounts and typically have lower fees, allowing savers who are comfortable using online accounts to accumulate savings faster.... The post 13 Best Online Savings Account 2018 appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2xWp2H9

6 Best Real Estate Lead Generation Companies for 2018

Buying real estate leads will keep your pipeline full and keep you collecting commissions and gaining reputation in your farm area. We reviewed the six best real estate lead generation companies for pricing and features to help you determine which company to select for your lead generation needs. 6 Best Real Estate Lead Generation Companies... The post 6 Best Real Estate Lead Generation Companies for 2018 appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2zzhVGP

28 Creative Brochure Examples & Tips to Design Your Own

Brochures are cost effective to print and offer good value and return on investment for businesses trying to reach a wider audience. They can be an effective tool for leading potential customers to your business or to make them aware of a promotion, as long as their design and layout are clear and purposeful. Here... The post 28 Creative Brochure Examples & Tips to Design Your Own appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2OfSNgx

Top 27 Tips for Hiring Restaurant Servers from the Pros

An article by Restaurant Engine identified employees—specifically wait staff—in four of the ten major factors that affect restaurant profits. Hiring the right servers influences the success or failure of your business. With this in mind, we put together a list of expert tips on how to hire the right servers that will help you grow... The post Top 27 Tips for Hiring Restaurant Servers from the Pros appeared first on Fit Small Business . from Fit Small Business https://ift.tt/2xPhq9w

Stop Wasting Cash Today With These Top Tips

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As much as we all know we should be spending less and saving more, it’s easy to waste money without realizing it. These days, spending cash is incredibly simple. We’re all connected to the internet constantly, which means that all you need to do to buy something is tap a button on your smartphone, or swipe something, and you’ll have an item delivered to your door in no time. This age of convenience might be great for some, but it’s a huge problem for those who struggle with money issues. To help you overcome your spending problems and stop wasting cash once and for all, we’ve put together some top tips to guide you towards a healthier bank balance. 1. Start Buying Generic Items. You’d be surprised how much people spend just so that they can have a certain name or logo on their products. The truth is that the brand-name products you buy from the grocery store each week generally include the same ingredients as the store brands. The only difference is that the packaging is more expe...

Using Logistics Smartly To Fuel Brand Expansion

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Getting big fast. It’s what many young startups want to achieve. To do so, they’ll need smart logistics to fulfill the sales pipeline with the goods that retailers have ordered. When the logistics get fouled up, the customer service desk lights up and cancelations fly in left and right. At that point, all hopes for building a great brand reputation and hitting the company’s optimistic growth targets for the year fall by the wayside. Here are some ways that using logistics sensibly helps fuel business growth while avoiding problems. Logistics Strategy to Handle Big-Box Stores. When you’re getting into retail in a big way, your logistics strategy has to be forward thinking to help you pace ahead of the competition. Your sales team might be doing an impressive job getting meetings with the big-box stores and supermarkets like Costco, Safeway and Walmart, but if the logistics aren’t in place to deliver as the order volumes ramp up, everything will fall apart. It’s quite possible that...

5 Project Management Mistakes That Slow You Down

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Project managers have a lot on their plate. They’re responsible for getting complex projects down in short periods of time, and they also have to manage the employees below them. This can easily get overwhelming, leading to ineffective mistakes and problems. Whether you’re a long-time project manager or an entrepreneur in charge of your own tasks, these are some common mistakes that might be slowing you down. 1. You Do Everything Yourself. This is a mistake that’s most often made by new entrepreneurs and business owners. You think you’re the best person to get the job done right, but that’s not always the case. If you have people you can call upon for help, that’s always a good idea. Project managers can utilize the support of those under them to get the job done, and this breaks up the tasks to make it more manageable. A lot of new project managers and entrepreneurs don’t have all the skills needed to get the job done quickly. This results in a lot of frustration and wasted time....