Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel
by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave The online retail marketplace is a hugely competitive ecosystem. It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. For brands, such an environment poses unique challenges. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? How can they make certain there are no counterfeit products being sold in their names? When brands list their products on eCommerce sites, they hand over an element of control, and it then becomes difficult for them to track inefficiencies in this channel. With this lack of autonomy, they run the risk of their brand being presented poorly or inaccurately, which could tarnish its potential to succeed. The solution? Engaging in effective practices that leverage...