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If you have the gift of the gab and the desire to help other businesses achieve their goals, it could prove to be the ideal time to set up your own marketing business. However, as you will already probably be aware, this is a highly competitive field and not one that you can achieve success in easily. Therefore, you need to make a special effort to get your business right from the start. Here are a few tips that could prove to be useful for you. Focus on a Specific Area. There are plenty of marketing companies out there that offer general services, but there are fewer businesses that target a particular niche. Your area of focus could be a particular region or area of business. Using this more targeted approach can help you to get the clients that you are looking for. Over time, you may find that you are able to diversify in your approach, but initially, it is a good idea to be focused. Network. The business of marketing is all about who you know. When people trust you personally...

Before the invention of remote chat apps, most of the federal communication happened via emails, letters, and phone calls.  However, with the growing need for better efficiency, productivity, and a secure work platform, federal agencies are now considering installing an on-premise collaboration software that can be scaled as required.  But what is on-premise software installation, how is it different from cloud computing, and why federal agencies should prefer on-premise over cloud installation? We’ll get to all of that below! Read on to get the lowdown on on-premise collaboration software, why you need an on-premise collaboration software, and finally, the best on-premise collaboration software federal and team chatting. What is a Team Collaboration Software? Team collaboration software, at its core, is a platform or tool that allows teams to interact, exchange files or documents, and collaborate on them in real-time. These software replicate the need of a one-on-one co...

The pandemic has caused a severe downturn in global economies. Yet despite the overarching negative outlook, startups seem to be weathering the storm. Quartz mentions that startups seem to be dealing with the pressures of the pandemic far more effectively than larger businesses and conglomerates. Much of this success is due to the flexibility of startups and their ability to adapt. Even a simple Florida start-up could adjust to the changing tides if they knew how to approach the problem. However, the biggest hurdle is yet to come. A recovering world economy is likely to have different market forces post-pandemic than it had before the outbreak. Because of this reality, it may be time to consider rebooting the idea of a startup. Startup Survival Tactics During the Pandemic. The most evident and present danger that startups face amid the pandemic is decreasing investment. Venture capital firms have become more discerning where they put their limited funds to use, and banks have al...

Independent stores have been hit hard by the pandemic. Lockdown restrictions and social distancing guidelines have led to a loss of customers. However, some stores have found creative ways to get around this, including adopting new marketing strategies. Below are just some of the most effective ways to market your independent store during the pandemic. Focus more attention online. If people aren’t coming into your physical store, consider whether you can refocus sales online. Now has never been a more important time to have a website – many physical stores have also started operating as online stores, allowing them to take in business during lockdown. To encourage people to visit your online store, you’ll need to invest some time and money into digital marketing. Some of the most effective online marketing tactics include: SEO (search engine optimization) Social media marketing Email marketing PPC advertising You can click here to read some useful tips on small business onl...

by Matt Martin, Co-Founder and CEO of Clockwise Morale has dipped during COVID-19. We’re separated from our friends, families, and colleagues but  busier than ever . The majority of workers are  reporting  higher stress, greater anxiety, and emotional exhaustion. Employers have a responsibility to help workers get through this. Here are five ways to successfully manage a remote team. A No Meeting Day can improve focus and productivity . Companies from Shopify to Facebook to Asana have embraced the “No Meeting Day.” Setting aside one day per week to focus on heads-down work without being interrupted by meetings can increase productivity and reduce stress. Eight hours of uninterrupted Focus Time means less context switching. Context switching is deadly for focus and productivity. When you switch tasks, part of your brain is still thinking about the previous task. It takes some time for those thoughts to quiet down so you can concentrate fully on the task at hand. I...

A stablecoin backed by silver offers unique opportunities for investors looking to diversify their portfolios. Because of the unique attributes of stablecoins combined with the long history of Silver as an important metal and safe haven asset, a stablecoin that is pegged to silver can provide a new layer of security when investing today. This year, just like during previous economic downturns, interest in silver investments has grown significantly. In fact, silver’s spot price has jumped over $38% since Jan 1, 2020. But why the sudden interest in silver and how can a stablecoin with silver reserves backing it up give investors additional protections from market instability? This article delves into the reasons why a silver backed stablecoin such as SilverCoin expands on the meaning of both stablecoins and safe havens to provide a new investment vehicle that is in tune with modern markets. What is a Silver-Backed Stablecoin? A stablecoin that is backed by silver is a digital asset...